Website Analysis and Search Engine Optimization (SEO) Tools
As a Sales or Marketing professional, you want to know that your #1 marketing tool is working. There are many Website analysis tools available on the market, but the most valuable one comes for free and delivers exceptional data. It is called Google Analytics. It is easy to get an account, and all you need to do is add a little bit of Google Code on each Web Page - the site guides you to the steps. The resulting Analytics will enable you to gage the site effectiveness, the effectiveness of marketing programs and will give you insight to your visitors and supporters.
Google Keyword Tool
Keywords are words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up near the top of the search engine results pages (SERPs) for keywords can help build your business, but only if you choose the right ones. The articles in this section help you choose keywords that searchers are actually using. The Google Keyword Tool offers features which can help save a lot of time in doing keyword analysis for search engine optimization. The Google Keyword tool is free, so if you know the tricks and techniques for getting the most out of this free tool, you will never need to buy keyword research/analysis software.
Google developed a wonderful wheel shaped tool, with the simple aim of simplifying and arranging search results. It will highlight additional search terms that may help you home into the information you are looking for. You access it on the left side of the Google Search window, after making an initial search. Look under "More Search Tools". The wheel was first introduced publicly in May of 2009 and became a favorable feature due to the layout and result display which basically get the work done for the user as far as relevant and related search results go. The fact that it's a pre defined mind mapper which helps the user get all the related search results in a wheel shaped like display (similar to mind mapping software which are commonly used by many), gave users another reason to use it in addition to the features already provided by search engine giant Google.
Google Webmaster Tools
Get Google's view of your site and diagnose problems. See how Google crawls and indexes your site and learn about specific problems we're having accessing it. Discover your link and query traffic. View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. Share information about your site. Tell Google about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let Google know how you would like the URLs they index to appear.
Keyword Spy is a very powerful tool for evaluating the effectiveness of your Keywords, while also evaluating the Keywords of others. While this is a product for sale, there is a free version of the tool that delivers great value. Analyze your site or others for organic keywords. Estimate Keyword value. Identify competitors by keyword analysis. Review Competitor Keyword programs, advertisements and estimated spends.
Meta Tag Analyzer
See your website as the Spiders see it. Review and analyze your Meta Tags. Meta Tags are information that is not visible to users on a website, but is loaded into areas of a web page to be found by Search Engines and help them rank the site in results. The Meta-Tag analyzer will help you review and optimize the Meta Tag effectiveness of your Website.
You want Google to review your entire site and index it effectively. That means you need a Sitemap. This website offers a Free, Online Website Sitemap generator. Your web development software may already do this for you. The most important thing is that you have it and update it regularly. This site will create an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better. You can create a Text sitemap to have a plain list of all your pages. You can create a ROR sitemap, which is an independent XML format for any search engine. Generate an HTML site map to allow human visitors to easily navigate on your site.
Yahoo Site Explorer
Site Explorer is a great way to monitor your site and others. How many pages are indexed? How many websites link to your pages (or those of others)? This free took neatly organizes your site as seen my Yahoo, and gives you excellent information in evaluating your position against others.
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